Branded Credit Cards- Do you care?

Bank of America is running ads for NASCAR branded credit cards. Apparently, they come with designs featuring Nascar themes. Although I am a NASCAR fan, I cannot imagine why I would want to have a NASCAR theme on my credit card. In terms of credit cards, my priorities are:

1. No fees – Period
   
2. Good rebates
   
3. Good Service (this is why I favor American Express)
   
4. Finally, interest rates (Because I normally pay in full, it is not a key issue for me.)
   

The design on the card: I could care less.